Google Ads does not currently offer SCIM-based user provisioning. Stepwork automates Google Ads provisioning with 98% accuracy — no API required.
SCIM not clearly documented Complexity Vector: Account- and role-level permissions are UI-managed
It’s frustrating when ad platforms are widely used but SCIM provisioning isn’t clearly verifiable, leaving access management manual. …which is why teams use Stepwork to automate Google Ads flows with 98% accuracy without needing an API.
Google Ads supports SAML and OIDC sign-on. Stepwork authenticates through your existing identity provider — the same way your employees do.
No. Google Ads does not currently offer SCIM-based user provisioning, leaving IT teams to manage user lifecycle changes manually.
Stepwork automates Google Ads provisioning through interface automation — the same way a human would, but with 98% accuracy and no API required. Record the flow once, and Stepwork runs it on demand or on a schedule.
Yes. Stepwork authenticates to Google Ads through your existing identity provider (Okta, Microsoft Entra ID, 1Password, etc.) and completes MFA natively — including OTP, passkeys, and push notifications. No separate credentials or service accounts are needed.
See how Stepwork provisions users in Google Ads with 98% accuracy — in a 15-minute demo.
Book a DemoThe primary risk is access lifecycle automation is unclear without clearly verifiable scim support.. Additional risks include manual onboarding; account permission sprawl; slow access reviews. Stepwork eliminates these risks by automating the entire provisioning workflow.
No. Stepwork completes MFA exactly like a human user — supporting OTP, passkeys, push notifications, and other methods. It signs in through your existing identity provider via SAML and OIDC, mirroring your organization's security posture.